PMO practitioners have much to learn about the art of persuasion from President John F. Kennedy’s moon speech. Florian Bay, company director of Speak to Lead!, draws inspiration from his powerful address. In this article at FuturePMO, discover what PMO practitioners can learn from JFK’s moon speech.
Learnings for PMO Practitioners
Many did not consider how President Kennedy’s speech in 1962 inspired the audience. He helped thousands relate to the moon landing by blending storytelling with personalization. Leaders have used storytelling as a powerful persuasion method to reach out to their audience for decades. Let’s find out what PMO practitioners can learn from the Kennedy moon speech:
Use Words That Even a Layman Can Understand
Instead of burdening his audience with technical terms, he used words that everyone can understand. According to him, the rocket was “fitted together with a precision better than the finest watch.” We know what a watch is and how complex its mechanism is. He used these commonplace analogies to make it more relatable.
Teams now have cross-functional resources. Also, PMO practitioners deal with several stakeholders that may or may not hail from non-IT backgrounds. Describing a technical problem for them is tough. Your motive, however, is to convey the message clearly so that they can take sensible steps going ahead. The simpler your speech is, the more support you get from the stakeholders.
Make It Crisp
If you want, you can make a 5-minute speech as effective as a long-drawn meeting. The Kennedy speech was a little shy of 20 minutes and had just 2,000 words, but it was motivational as well as remarkable. Clients prefer shorter sales pitches because they know that time is the only product they cannot buy. So, PMO practitioners should keep their presentations focused on only three key areas. Any point more, and they lose the audience for sure.
Do in-depth research so that you can produce further details on demand. Distribute brochures or catalogs so that your stakeholders can revisit your sales points in their spare time. Let go of ideas that stray away from your points.
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